Glen Lau is one of the most accomplished and respected outdoorsmen in the country. Glen’s films and still images have won numerous broadcast and print awards and his peers respect his attention to detail and quality. His epic movie Bigmouth changed the face of fishing and after 35 years, is still considered the most significant film ever produced on the life cycle of the largemouth bass. Glen is known as the Living Legend of Lake Eerie and will be inducted into the Fishing Hall of Fame in February 2012.
Glen selected Burton Enterprises to re-develop and establish his brand. Glen is a multi-faceted outdoorsman and celebrity in his own right, but had been behind the camera for several years. Burton Enterprises developed a strategy based on what lies at his core, fishing and cinematography and incorporated his vast knowledge of both. We created product that featured stunning photos from Glen's personal collection, developed an educational series of DVDs, coordinated product creation, manufacturing, and added an on-line store to his web site.
